Direct Mail Marketing
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Direct Mail Marketing By Color Pages Printing & Graphics
Although many modern marketers are focusing their efforts on digital channels, marketing professionals cannot afford to neglect the importance of direct mail advertising. The number of people that read their mail advertisements has increased over the years: according to The Direct Marketing Voice, 53% of households in 2011 read their advertised mail, a 4% increase since 1987. In an area like Pinellas County, businesses have to capitalize on the reach that direct mail provides them. There are several reasons why local businesses should use the direct mail marketing printers like Color Pages Printing & Graphics can provide.
A Physical Presence
While e-mail marketing can be excellent to communicate with your prospects, it is much easier to ignore an e-mail than it is to ignore a uniquely designed direct mail piece. Yahoo! Small Business Advisor says that more people will take time to read a letter or post card than they will an e-mail. It is less difficult to design a unique direct mail piece that stands out from the rest of your competitors’ mail than it is to create an e-mail that stands out from the rest of their inbox.
A More Trustworthy Advertisement
According to a study published by Epsilon, over a quarter of United States consumers said that they felt direct mail was more trustworthy than email. For direct mail marketing, Color Pages Printing & Graphics can help you build a solid reputation in the minds of your prospects. In an area like Pinellas County, with citizens of many different ages and backgrounds, having a strong direct mail marketing provider like Color Pages Printing & Graphics can be extremely important to ensuring your direct mail marketing is effective.
Benefits From Marketing Integration
Companies that use digital media to market their business will often supplement this marketing with direct mail marketing. 81% of social network users reported that they wanted to receive coupons and special offers in the mail. By combining digital and printed marketing, companies can attract many different types of customers that are interested in what they have to offer.
Even though digital marketing might be newer than traditional print advertisements and direct mail marketing, businesses in Pinellas County should not forget about the added value direct mail can create. With the proper direct mail marketing, companies can attract considerably more customers. Hire a quality print marketing firm like Color Pages Printing & Graphics to help your business maximize its success with brochures, post cards, and other forms of printed direct mail marketing.
Color Pages Printing & Graphics Provides Direct Mail Marketing Services across the Bay Area Including
I have worked with Color Pages for over eight years and they are consistent in all aspects of their services. They are solution oriented, quick responding, great pricing and excellent service. They always make me feel part of the team and I always know I can count on them for best pricing and turnaround. Color Pages is truly a partner to one’s business.
– Lynor R. Print Production Manager Universal Health Care